We have more than 24 years experience in small and large businesses and startups. This has given us a wealth of knowledge and we are eager to share our experiences. We have identified simple-to-implement and game-changing strategies to help you achieve your business goals.
What exactly is an online community?
An online community is an interaction group that uses the internet to communicate with one another. These people could be potential customers, current customers, experts, or simply curious about the topic. While content is usually generated by members of your community, you should also publish content to encourage interesting conversations between members of the community and deliver value to both you and them. You can create content that is educational and relevant to users, information about your products, entertaining content like storytelling, and/or surveys that reveal community sentiments regarding relevant topics. Community-generated content stands out from other types of content because it allows for lively, informative, and free-flowing interaction between participants. This is something that even two-way interaction can’t do.
Why not create an online community?
Engagement is essential to grow your business, and generate new revenue. Hosting an online community that is directly related to the products and services your company offers is a great way for customers to interact with you. Communities increase brand loyalty, trust, and generate interest in your products and services, which leads to increased sales. User-generated content from customers can provide valuable insights and feedback to help you improve your offerings and operate your business more efficiently.
These communities range from the Instagram community with over 1 billion members to a 10 person community of coffee lovers who rate local artisan cafes through a private Facebook group.
There are many ways an online community can grow. Understanding which type of community will be most beneficial to your brand is the first step towards building your community.
