We have more than 24 years experience in small and large businesses and startups. This has given us a wealth of knowledge and we are eager to share our experiences. We have identified simple-to-implement and game-changing strategies to help you achieve your business goals.
Why is branding marketing so important?
A brand is not just the name of your company. It can also be the name that you register with the state where you do business, or it could be associated with your domain name. A brand is much more than that. Many small business owners fail to focus on brand clarity and communicating the brand’s value.
Nature is a source of distrust for customers. Customers are especially interested in authenticity, particularly from small businesses. They are also looking for brands that they can relate too. Make sure you are clear about your brand values and make sure they are clear to all your customers, both current and potential. We recommend that you use today’s growth hack.
This week’s growth hack can be put into practice immediately.
These steps will help you optimize your brand.
1. What was your motivation for choosing the brand name you chose to represent your company? Was your choice of brand name based on a personal meaning or simply a convenience? You might have named your company after yourself, which is known as an “eponymous brand”. It is important to first establish the “why” behind your company’s brand. No matter what the brand of your company is, it is important to define the purpose and the way you want people to respond to it.
2. From your personal perspective, what are the most important attributes of your brand? What is your brand? What are the qualities your brand stands for? Make a list of words that best represent what your brand stands for. Given the personal nature of small businesses, it is important to first define brand attributes within the context of your brand name. Large corporations will skip this step because they are primarily focused on creating a brand and the associated attributes. This is based solely on what resonates with their target customers. For small businesses, authenticity is key. Because of the closeness you have to your business brand, everything associated with branding begins with you.
