Five Ways Technology can Improve Brand Awareness
It is becoming more crucial than ever to be able to identify your brand. Customers can’t distinguish between your business and others without it. They may forget your company’s name after making a purchase online or in-store, regardless of whether they like the products.
Startups need to be aware of their brand.
The use of technology can help build brand awareness. Technology can make it easier for your business to establish itself and attract more customers.
1. Your customers will benefit from knowledge bases
Customers are likely to have questions about your company’s offerings and products, regardless of whether they already know a lot or are just starting to learn about it. A website that is well-designed and useful can answer customers’ questions without them having to reach out to sales representatives or customer service. Businesses can use blog content, FAQs, and information pages as a starting point to improve the information they provide on their websites.
Businesses can use knowledge bases to provide more value to customers who have questions. These online databases provide information about your company, its products, and tutorials. They also include blog posts that offer tips and tricks related to your offerings. These online databases allow customers to find out a lot more about your company and products without having to contact you directly.
Startups offer often innovative or technically complicated services. Customers often find a wealth of knowledge through self-service.
2. Social media can be leveraged
The right technology can help you humanize your brand. Customers who can relate to your brand and the services it provides will remember you better.
Social media can be a great way to connect with customers and make your brand more human.
Companies often post posts that have no connection to their products and services. Social media allows them to interact with their target audience directly by answering comments, sharing content and asking questions.
Social media can be used by businesses to communicate with other brands and show how their products or services fit in the larger market.
3. It’s easy to connect across platforms
Many businesses use multiple sales and marketing channels. Your business might sell products in-store or online, or advertise to customers via social media, PPC advertisements, and email marketing. The ability to connect customers across all channels will make them more familiar with your brand and help them remember you in the future.
Customers can easily connect digital branding and physical marketing efforts by using QR codes printed on flyers and print ads. Nearly every smartphone has a QR code scanner that customers can use in order to navigate quickly to the website or landing page of your brand after viewing a printed advertisement. These codes are particularly useful as they can still be read even after 30% of the code has been damaged.
4. Your customers should share
Content should be shared as easily as possible by businesses that create content for their websites, social media and storefronts. Word-of mouth marketing is one of most powerful tools brands have to increase awareness and build trust. Securing clients and sales early can be especially beneficial for startups.
Content is more trustable if it’s shared with friends, family, and colleagues. If it isn’t easy, customers won’t share it.
5. Support your customer service staff
For creating positive experiences, it is crucial to provide customer service that makes your brand memorable.
Technology can help streamline customer support and allow your team to assist clients as quickly as possible. Customer relationship management (CRM), for example, stores all information about each customer and their relationship to your business in one place. This makes it easier to answer customers’ questions and concerns and to reach positive resolutions.
